{"product_id":"hawx-prime-100-boa-gw-24-25","title":"Atomic Hawx Prime 100 BOA GW 2025","description":"\u003cdiv class=\"markdown markdown-main-panel md-content enable-updated-hr-color force-compact-layout tutor-markdown-rendering\" id=\"model-response-message-contentr_4f0562a217858c4d\" dir=\"ltr\"\u003e\n\u003cdiv\u003eThe \u003cb\u003eAtomic Hawx Prime 100 BOA GW (2025)\u003c\/b\u003e is a high-performance, medium-fit ski boot engineered for intermediate to advanced skiers seeking precise foothold, all-day comfort, and effortless dial-in adjustability across all-mountain terrain.\u003c\/div\u003e\n\u003cbr\u003e\n\u003cdiv\u003e\u003cb\u003eKey Features:\u003c\/b\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cb\u003eBOA Fit System:\u003c\/b\u003e Replaces traditional lower shell buckles with a micro-adjustable BOA dial system, wrapping the foot evenly for maximum heel hold and precision without creating pressure points.\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cb\u003e100mm Medium Volume Last:\u003c\/b\u003e Features the legendary Hawx Prime medium-width anatomical last, offering a comfortable, performance-oriented fit out of the box.\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cb\u003e100 Flex Rating:\u003c\/b\u003e Balanced, medium-stiff flex pattern that provides smooth, progressive power transmission and high-speed stability on varied snow conditions.\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cb\u003eProlite Construction:\u003c\/b\u003e Starts with a lightweight profile and adds targeted reinforcements in key energy-transfer zones to keep the boot light yet strong.\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cb\u003eMemory Fit \u0026amp; Mimic Bronze Liner:\u003c\/b\u003e Fully customizable shell, cuff, and pre-shaped liner can be heat-molded to match the exact contours of your foot and leg.\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cb\u003eGripWalk Soles (GW):\u003c\/b\u003e Pre-mounted GripWalk pads deliver improved walking traction and a natural roll off the snow when navigating the resort.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Atomic","offers":[{"title":"26.5 \/ Black\/Red","offer_id":53744691183934,"sku":"887445411574","price":599.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/8879\/3150\/files\/AE5030760__b50641c441fd8fae6aa863397a0c6e58.webp?v=1786999787","url":"https:\/\/niagaraskiandcycle.ca\/products\/hawx-prime-100-boa-gw-24-25","provider":"Ski \u0026 Cycle Niagara","version":"1.0","type":"link"}